A cause for academic euphoria: Seven BTS songs that inspire the learning and teaching of services marketing. Journal of Applied Learning and Teaching, [S. l.], v. 8, n. 2, p. 193–198, 2025. DOI: 10.37074/jalt.2025.8.2.10. Disponível em: https://jalt.open-publishing.org/index.php/jalt/article/view/3259. Acesso em: 5 jun. 2026.